Portfolio >> Direct Mail

Web Announcement Web Announcement

  • Company: MBH Architects
  • Awards: MarCom Awards
    2007 Platinum Winner
    Brochure-Other

    MarCom Awards
    2007 Honorable Mention
    Web Game
  • Completed: April 2006
  • Programs: Adobe PhotoShop and InDesign
  • Specifications: Multi-fold 4-color Double sided with insert

This multi-fold web announcement takes the recipient through a count down to the center of the piece, where a rice paper insert gives instructions for a web hunt. Each flap on the mailer has a clue, Who, Where, What and Why. The clues lead the recipient through the new website until they are instructed to send an e-mail for a chance to win prizes.

The mailer’s design is based on the website and continues throughout the web hunt with flash animations of the count down.